If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.

About the Author

XAVIER GIMBERT has a PhD in Business Administration and Management, a degree in Pharmacy and an MBA from ESADE. He has been a Professor in the Department of Business Policy at ESADE since 1989, and previously spent 12 years working in business management. He combines his academic career with a business consultancy practice and membership of boards of directors. He has published several books, case studies and papers in such prestigious journals as Long Range Planning and Harvard Deusto Business Review.

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