Cut the jargon. Build purpose. Get real.

People today are inundated with non-stop content, broken promises, endless product extensions―and pressure from articles titled, “The 7 Things That Successful People Do Every Day.” They don’t know where to look or who to trust. So how do you win their time, and their confidence? From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise―three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization.

About the Author

Founder and Chief Strategy Officer of marketing agency Church+State and host and executive producer of the podcast The Coup, Ron Tite has been an award-winning creative director for some of the world’s most respected brands. He co-authored Everyone’s an Artist (or At Least They Should Be), wrote Think Do Say, wrote the stage play The Canadian Baby Bonus, has written for television, penned a children’s book, and hosted the award-winning comedy show Monkey Toast. Ron speaks on creativity, innovation, and corporate strategy to leading organizations all over the world.

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