Thinking Beyond Technology: Creating New Value in Business

The book examines the value proposition of technology and its relationship with business innovation, social preferences and its role as a mechanism of labour savings or revenue generation. In the same style as his first book, Redefining Financial Services , the author combines empirical knowledge with a historical approach revealing the explicit nature of technological advancement while analysing the implicit impact on the process of business. The book presents the reader with a question: does society shape technology or is technology shaping society?

JOSEPH A. DIVANNA is CEO of Maris Strategies. He has been a management and technology consultant for over 20 years and was previously a faculty member at CSC Index's Research and Advisory Services. He has authored articles for Reuters, TowerGroup and Concert and is a worldwide speaker on financial services, technology and e-commerce.