Thinking, Fast and Slow

One of the most influential books of the 21st century: the ground-breaking psychology classic - over 10 million copies sold - that changed the way we think about thinking

''There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow'' Financial Times

''A lifetime''s worth of wisdom'' Steven D. Levitt, co-author of Freakonomics

Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life''s work, Kahneman showed that there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. His book reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.

''The godfather of behavioural science ... his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady'' Sunday Times

Amazon Best Books of the Month, November 2011: Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like "vomit and banana." System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don't, such as intuition. Kahneman's transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives. Thinking, Fast and Slow gives deep--and sometimes frightening--insight about what goes on inside our heads: the psychological basis for reactions, judgments, recognition, choices, conclusions, and much more.  --JoVon Sotak