: En 'Thinking in New Boxes', Luc de Brabandere y Alan Iny proponen un nuevo paradigma para la creatividad empresarial. Este libro desaf�a a los profesionales a evaluar a sus clientes, objetivos y empresas de maneras innovadoras, ofreciendo estrategias para prosperar en entornos empresariales din�micos y adaptativos. A trav�s de un enfoque estructurado en cinco pasos, los autores gu�an al lector para cuestionar las perspectivas convencionales, explorar nuevas opciones, generar ideas audaces y evaluar su potencial para obtener resultados revolucionarios. Este libro es una gu�a pr�ctica para aquellos que buscan fomentar la creatividad y la innovaci�n en el mundo empresarial. EAN: 9780553841190 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Thinking in New Boxes: A New Paradigm for Business Creativity Autor: Luc de Brabandere| Alan Iny Editorial: RANDOM HOUSE Idioma: en P�ginas: 352 Formato: tapa blanda.

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Bibliographic Details

Title: Thinking in New Boxes: A New Paradigm for Business Creativity
Publisher: RANDOM HOUSE
Publication Date: 2013
Language: English
ISBN 10: 055384119X
ISBN 13: 9780553841190
Binding: Soft cover
Condition: Muy bueno

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Thinking in New Boxes

About the Author

Luc de Brabandere is a fellow and a senior advisor in the Paris office of the Boston Consulting Group. He leads strategic seminars with boards, senior executives, and management from a wide range of companies looking to develop new visions, new products and services, and long-term scenarios to prepare for the future. He is the author or co-author of nine books, including The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception, and a regular columnist for various newspapers in France and Belgium. Prior to joining BCG, he was the general manager of the Brussels Stock Exchange.

Alan Iny is the global topic expert for creativity and scenario planning at the Boston Consulting Group, based in the New York office. He has trained hundreds of executives and BCG consultants, and facilitated a wide range of workshops across industries, on topics related to bringing creative approaches to business. Iny received his MBA from Columbia Business School and holds an honors BSc in mathematics and management from McGill University.

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