Thinking Points: Communicating Our American Values and Vision

George Lakoff

ISBN 10: 0374530904 / ISBN 13: 9780374530907

Published by Farrar, Straus and Giroux, 2006

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Farrar, Straus and Giroux Pub Date: 10/3/2006 Binding: Paperback Pages: 176 first edition.

Seller Inventory # 6973171

Bibliographic Details

• Title: Thinking Points: Communicating Our American Values and Vision
• Publisher: Farrar, Straus and Giroux
• Publication Date: 2006
• Language: English
• ISBN 10: 0374530904
• ISBN 13: 9780374530907
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:

* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives trap themselves and how they can escape those traps; and
* How political arguments and narratives can be put together to counter the Right.

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language―and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

About the Author

George Lakoff is the author of Don't Think of an Elephant and Moral Politics, as well as many seminal books on linguistics. He lives and teaches in Berkeley, California.