A Third Decade of Guess Images

Published to coincide with the thirtieth anniversary of Guess, this volume traces the fashion house’s remarkable journey, combining art and the power of sensuality. Known for its sultry ad campaigns and clothes that fit the body as much as the imagination, Guess has navigated the past thirty years as a leading visionary company founded on a belief that small miracles can turn into infinite success. Guess has grown from a single 3-zip Marilyn jean launched in 1981 to a brand that embraces the world. Under the careful eye of Paul Marciano, CEO and creative director, and Maurice Marciano, chairman of the board, Guess continues to create collections and accessories that invite the body and soul to take flight. Guess stands for the boundless commitment to creative ideals. This book explores the sultry Guess girls, the groundbreaking designs, and startling bold images that define the Guess experience and continue to take the pulse of the heartbeat of fashion.

Paul Marciano is chief executive officer, vice chairman of the board, and creative director of Guess. His discerning style has shaped Guess from its inception in 1981, and his vision is the cornerstone of the Guess image. He has created some of the most iconic images in the history of fashion advertising, which have received the industry’s highest honors including the Clio and Designers and Art Directors Awards, assuring Guess’s place in American pop culture.