Third Generation R&D: Managing the Link to Corporate Strategy
Language: English
Published by Harvard Business School Pres, 1991
- Hardcover
- Used
Seller: BookDepart, Shepherdstown, WV, U.S.A.BookDepart
AbeBooks seller since April 18, 1998
Condition: Used - Very good
US$ 5.25
Quantity: 1 available
Add to basketItem description from seller
Hardcover; light fading and shelf wear to exterior; in very good condition with clean text, firm binding. Dust jacket shows light scuffing, light shel f wear.
Seller Inventory # 94405
- Title
- Third Generation R&D: Managing the Link to Corporate Strategy
- Author
- Roussel, Philip A., Kamal N. Saad, And Tamara J. Erickson
- Publisher
- Harvard Business School Pres
- Publication year
- 1991
- Condition
- UsedVeryGood
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0875842526
- ISBN 13
- 9780875842523
Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive strategy of hope approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.
"Synopsis" may belong to another edition of this title.
BookDepart
Shepherdstown, WV, U.S.A.
AbeBooks seller since April 18, 1998
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