Third Generation R&D: Managing the Link to Corporate Strategy
Philip A. Roussel; Kamal N. Saad; Tamara J. Erickson
Language: English
Published by Harvard Business Review Press, 1991
- Softcover
- Used
Condition: Used - Very good
US$ 6.88
Quantity: 1 available
Add to basketItem description from seller
: Este libro, escrito por Philip A. Roussel, Kamal N. Saad y Tamara J. Erickson, explora la gestión de la investigación y el desarrollo (I+D) en las empresas, integrando las estrategias del departamento de I+D con la estrategia corporativa general. Publicado por Harvard Business Review Press en 1991, el libro ofrece una perspectiva valiosa sobre cómo las empresas pueden optimizar sus inversiones en I+D para lograr sus objetivos estratégicos. Con 224 páginas, este libro en tapa dura es una guía esencial para consultores, directivos y cualquier persona interesada en la gestión de la innovación y el desarrollo corporativo. EAN: 9780875842523 Tipo: Libros Categoría: Negocios y Economía Título: Third Generation R&D: Managing the Link to Corporate Strategy Autor: Philip A. Roussel| Kamal N. Saad| Tamara J. Erickson Editorial: Harvard Business Review Press Idioma: en Páginas: 224 Formato: tapa dura.
Seller Inventory # Happ-2025-03-14-803f3ae4
- Title
- Third Generation R&D: Managing the Link to Corporate Strategy
- Author
- Philip A. Roussel; Kamal N. Saad; Tamara J. Erickson
- Publisher
- Harvard Business Review Press
- Publication year
- 1991
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0875842526
- ISBN 13
- 9780875842523
Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive strategy of hope approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.
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