Third Generation R & D

Tamara J. Erickson and Philip A. Roussel and Kamal N. Saad

ISBN 10: 0875842526 / ISBN 13: 9780875842523

Published by Harvard Business School Press, 1991

About this Item

Research and development is the place where new technologies grow and where old ones are made better. Many companies realize that their ability to survive and prosper in the years to come is directly related to the proper management of their R&D functions. The method put forth in this book shows an approach which will make R&D a useful tool in the goal to stay competitive. Must reading for managers, strategic planners, and researchers. 224 pages.

Seller Inventory # 1315412

Bibliographic Details

• Title: Third Generation R & D
• Publisher: Harvard Business School Press
• Publication Date: 1991
• Language: English
• ISBN 10: 0875842526
• ISBN 13: 9780875842523
• Binding: Hardback
• Condition: Very Good
• Weight: 600 grams
• Seller catalogs:
  • General

About this title

Synopsis

This hardcover edition is available only in a premium, full-cloth binding. It will not ship with a dust jacket.

Written by three senior consultants from Arthur D. Little, this book provides managers with a new approach that will make R&D a truly competitive weapon. Relates how R&D management has evolved from the naive strategy of hope approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. The third generation of R&D is a pragmatic method for linking R&D to long-term business planning. It shows managers how to: integrate technology and research capabilities with overall management and strategy; break down organizational barriers that isolate R&D from the rest of the company; foster a spirit of partnership and trust between R&D and other units; and create managed portfolios of R&D projects that match corporate goals.