Third Party Administrators and Brand Building: Performance of Third Party Administrators in building Brand Image of Insurance Companies Offering Mediclaim in India

Sandip Sane

ISBN 10: 3330046171 / ISBN 13: 9783330046177

Published by LAP LAMBERT Academic Publishing, 2017

About this Item

01 edition. 68 pages. 8.66x5.91x0.16 inches. In Stock.

Seller Inventory # 3330046171

Bibliographic Details

• Title: Third Party Administrators and Brand Building: Performance of Third Party Administrators in building Brand Image of Insurance Companies Offering Mediclaim in India
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 3330046171
• ISBN 13: 9783330046177
• Binding: Paperback
• Condition: Brand New
• Weight: 0.15 kilograms

About this title

Synopsis

The book is about Third Party administrators(TPAs), an entity which was introduced into the system of Healthcare Insurance by Insurance Regulatory and Development Authority (IRDA) Act, 1999 ,to promote and facilitate Mediclaim offered my General Insurance companies in India. The book deals with issues and challenges faced by TPAs and Insurance Companies. It investigates the possibilities of TPAs helping Insurance Companies in building their brands. It also suggests ways by which TPAs can partner with the companies in promoting Healthcare business and also helping them in their brand building initiatives. The book gives ample of suggestions and recommendations which Insurance companies needs to ponder and assimilate.

About the Author

Sandip Sane is Director & Professor in IIMS, a leading management Institute in Pune, India. His interests include Marketing Analytics, Sales Management and Security Analysis. Sandip obtained his Ph.D. in Marketing from Pune University, India.He conducts customized workshops for companies and government agencies.