Third Party Administrators and Brand Building | Performance of Third Party Administrators in building Brand Image of Insurance Companies Offering Mediclaim in India

Publisher

LAP LAMBERT Academic Publishing

Publication Date

2017

Language

English

ISBN 10

3330046171

ISBN 13

9783330046177

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

119 grams

Seller catalogs

B�cher

About this title

Synopsis

The book is about Third Party administrators(TPAs), an entity which was introduced into the system of Healthcare Insurance by Insurance Regulatory and Development Authority (IRDA) Act, 1999 ,to promote and facilitate Mediclaim offered my General Insurance companies in India. The book deals with issues and challenges faced by TPAs and Insurance Companies. It investigates the possibilities of TPAs helping Insurance Companies in building their brands. It also suggests ways by which TPAs can partner with the companies in promoting Healthcare business and also helping them in their brand building initiatives. The book gives ample of suggestions and recommendations which Insurance companies needs to ponder and assimilate.

About the Author

Sandip Sane is Director & Professor in IIMS, a leading management Institute in Pune, India. His interests include Marketing Analytics, Sales Management and Security Analysis. Sandip obtained his Ph.D. in Marketing from Pune University, India.He conducts customized workshops for companies and government agencies.

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