The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing
Language: English
Published by Nicholas Brealey America, 2014
- Softcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Good
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Add to basketItem description from seller
Good condition. Revised and Updated edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Seller Inventory # I11E-01961
- Title
- The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing
- Author
- Martin, Chuck
- Publisher
- Nicholas Brealey America
- Publication year
- 2014
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1857886232
- ISBN 13
- 9781857886238
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the “first screen”—the television—companies sent ads directly into consumers’ living rooms, reaching millions with one campaign. The “second screen”—the personal computer—increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the “third screen”—the mobile device—changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the
changes in mobile, and equips marketers and businesses for the future.
A new breed of consumer has emerged: on the go and always on, tapping into content at the touch of a button—anytime, anywhere.
"Synopsis" may belong to another edition of this title.
About the Author
For fifteen years, Chuck has been a leading pioneer in the digital interactive marketplace. He was early and accurate in predicting the Web revolution, and is now predicting the size and scope of the revolution of mobile. Chuck is the author of eight business books, including The New York Times Business Best Seller The Digital Estate. With an avid and growing Twitter following, Chuck has an established social media platform and has also appeared on CNN, CNBC, Fox and ABC-TV News Now.
"About the title" may belong to another edition of this title.
Wonder Book
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