The Third Wave: An Entrepreneur's Vision of the Future

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

One of America’s most accomplished entrepreneurs—a pioneer who made the internet part of everyday life and orchestrated the largest merger in the history of business—shares a roadmap for how anyone can succeed in a world of rapidly changing technology.

Steve Case’s career began when he cofounded America Online (AOL) in 1985. At the time, only three percent of Americans were online. It took a decade for AOL to achieve mainstream success, and there were many near-death experiences and back-to-the-wall pivots. AOL became the top performing company of the 1990s, and at its peak more than half of all consumer internet traffic in the United States ran through the service. After Case engineered AOL’s merger with Time Warner and he became Chairman of the combined business, Case oversaw the biggest media and communications empire in the world.

In The Third Wave, which pays homage to the work of the futurist Alvin Toffler (from whom Case has borrowed the title, and whose work inspired him as a young man), Case takes us behind the scenes of some of the most consequential and riveting business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, an investor, a philanthropist, and an advocate for sensible bipartisan policies.

We are entering, as Case explains, a new paradigm called the “Third Wave” of the internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we’re entering the Third Wave: a period in which entrepreneurs will vastly transform major “real world” sectors like health, education, transportation, energy, and food—and in the process change the way we live our daily lives. But success in the Third Wave will require a different skill set, and Case outlines the path forward.

The Third Wave is part memoir, part manifesto, and part playbook for the future. With passion and clarity, Case explains the ways in which newly emerging technology companies (a growing number of which, he argues, will not be based in Silicon Valley) will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies—and how all of us can make sense of this changing digital age.

Steve Case is one of America’s best-known and most accomplished entrepreneurs, and a pioneer in making the internet part of everyday life. He cofounded America Online in 1985, when just three percent of people were online for an average of just one hour a week. He saw the possibilities of the digital future and built AOL into the largest and most valuable internet company in the 1990s (and the first internet company to go public). Case’s passion for helping entrepreneurs remains his driving force. He was the founding chair of the Startup America Partnership—an effort launched at the White House in 2011 to accelerate high-growth entrepreneurship in every region of the country. Case also was the founding cochair of the National Advisory Council on Innovation & Entrepreneurship, and a member of President Obama’s Council on Jobs and Competitiveness, where he chaired the subcommittee on entrepreneurship.  He was active in passing the bipartisan JOBS Act in 2012, which made it easier for startups to raise capital. His engagement on policy led Politico to name him “Washington’s tech whisperer” in 2017.  As chairman and CEO of Revolution, a Washington, DC-based investment firm he cofounded in 2005, Case partners with visionary entrepreneurs to build businesses such as Zipcar, Sweetgreen, Clear, Tempus, DraftKings, and many others. Case also serves as chair of the Smithsonian Institution, which under his leadership has launched a bold effort to make the best of the Smithsonian available to every home and classroom. He is also Chairman of the Case Foundation, and with his wife Jean was among the first to commit to The Giving Pledge, dedicating a majority of their wealth to charitable causes.