I Thought I Was an Egg, but I'm a Coffee Bean (Paperback or Softback)

This book will help you understand what it takes to excel in sales. Through stories and examples, the author shows that relentless improvement and strict adherence to your own standards can make you the best seller in your field.

According to the author, sales is the most important job in the world-bar none. Reading this book is a significant stepping stone toward reaching the upper echelons of sales, written by someone who has lived the experience and delivered results. Even if you are not in sales, the tips and advice within will greatly benefit your life as part of any self-improvement plan.

The author takes you on a rollercoaster ride through his life; as you live his experiences, you'll be better equipped to live your own.

All told in an entertaining style that reveals the author's true character, this is the best thing you'll read to improve your life in years.

Roy S. Ferrari had a 35 year sales career, being one of the top salesman in 5 companies in 4 industries. He was twice a schoolboy National Athletics Champion which gave him his competitive spirit for sales which led to his successes, which included multiple Presidents club trips.

Roy wrote the book to showcase how the methods that he used to be the best could help you and tells this through stories of the successes and failures along the way. He is entertaining and funny and this personality is evidenced in the book.