The Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps

Don't just be better than the competition. Be the only one.

You’ve been trying to get your solo business off the ground, networking online, sending cold outreaches, creating content, and following the advice of influencers. But time goes by and you can’t seem to break through the noise.

Becoming the go-to expert in your field is not easy, but quite possible — if you follow the right path. This book decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries.

The Solo Thought Leader will show you how to:

• Charge higher prices as the expert in your niche.
• Innovate and rise above the competition.
• Sell more by building a community of loyal fans.
• Set industry trends as the voice people listen to in social media.
• Leave a legacy with visibility, authority, and credibility.
• Create a business that runs by itself and frees you to do what you love.
• And much more...

Building upon his experience as a business consultant and B2B marketer, and numerous interviews with business practitioners, Diego Pineda lays out the strategies and tactics you need to climb to the top of your domain.


"This is the greatest time in history to be a solo thought leader. The receptivity to different thinking, approaches, models and technologies has never been greater. Solo thought leaders who:

1. Have A Radically Different Point Of View
2. Bring Fresh Data, Frameworks, And Insights
3. Create with courage

Today have an unparalleled opportunity to make a difference, while becoming known for a category they own. No longer are thought leaders dependent on publishers, social media or legacy media.

You can go direct. Create your own future.

The new “Direct-to-Creator” category has established a massive opportunity for you to develop powerful relationships with your readers, listeners, viewers, clients and fans. Fans can decide who they want to subscribe to, learn from, listen to, and watch. Directly.

This disintermediation creates massive potential for solo thought leaders. Not just for selling consulting and speaking gigs. But to build Native Digital assets (books, newsletters, podcasts, courses, etc) sell them, and keep a disproportionate amount of the economics for themselves. (We’ll never work with a book publisher again)

So if you’re a thought leader, I encourage you to get very forward on your skis. Because now is the time to make a giant difference and build yourself a legendary solo thought leader business. Pirate on!"
- Christopher Lochhead CoCreator of 9X #1 bestsellers Top 0.5% newsletter #1 biz podcaster

“A lot of people have business ideas, but very few will ever take action. The Solo Thought Leader contains solid, practical advice for solopreneurs looking to take action. Read it and get started.”
- Justin Welsh, Business Thought Leader, JW Strategic Advisory