Threads of Change

Threads of Change: An Essential Guide to Weaving Traditional Art & Modern Business

Threads of Change by Jake Orak, founder of the travel bag brand, Ethnotek, is an inspiring journey into the world of social entrepreneurship, where traditional handmade art meets modern business. This book shares the story of Ethnotek's founding mission to celebrate and elevate traditional crafts while providing sustainable livelihoods for artisans worldwide. Readers will go on a journey to meet the artisans and learn about the importance of differentiation in a crowded market, the power of storytelling, and the significance of building authentic, direct-trade relationships. Each chapter dives into key principles such as listening to and empowering those you seek to benefit, honoring cultural heritage through collaborative design, and promoting bold and unique business practices to create lasting change. Through personal anecdotes, practical insights, and inspiring examples, Threads of Change encourages aspiring entrepreneurs and conscious consumers to create meaningful impact by blending passion with purpose. This book is a call to action to support traditional crafts, build ethical businesses, and make a positive difference in the world, one handmade product at a time.

Jake Orak is an artist, award-winning designer, traveler, and outdoor enthusiast born in Minnesota, USA, in December 1981. He received a BFA in Industrial Design from the University of Wisconsin-Stout and has designed category-leading products for 3M, Crumpler, and Booq before creating Ethnotek. Jake believes his purpose in life is to create beautiful and useful things with his hands and mind that inspire others and contribute positively to people and the planet.