What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started?

That's exactly what we have here.

Thread's Not Dead is the essential strategy guide to the t-shirt design business. Written by successful graphic designer and diy entrepreneur Jeff Finley of the creative agency Go Media. Learn the secrets and strategies employed by the industry's most successful indie apparel designers and brands.

Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand, this book has it all. Its goal is to help you dominate the apparel industry. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, business strategy, and e-commerce. Featuring contributions from the people behind Threadless, Emptees, DesignByH�mans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, and more!

About the Author

Jeff Finley is a designer and co-owner of Go Media. An Ohio native, he has a background in illustration and cg animation and has a passion for business, marketing, social media, and building communities around brands. He's been designing professionally since 2004 and got his start working with punk rock bands and indie clothing brands. Jeff was one of the original members of the t-shirt design community Emptees and won t-shirt of the year in 2007. In addition to designing shirts for major label bands like Red Hot Chili Peppers, Nirvana, and even Britney Spears, he has designed and consulted with several indie apparel brands like Declaration, Disciple, Cure Apparel, Paint the Stars and more. He's also founder of Weapons of Mass Creation Fest, a grassroots art, design, and music event in Cleveland.

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