The Only Three Questions That Still Count: Investing by Knowing What Others Don't

An insightful and practical guide to beating the markets

In the newly revised third edition of The Only Three Questions That Still Count: Investing By Knowing What Others Don't, renowned investor Ken Fisher delivers an innovative and insightful strategy you can use in your own life to understand and profit from the markets. He offers updated info on how to navigate an increasingly interconnected world, showing investors can improve their odds of success by answering just three questions using only publicly available information.

The author provides a practical framework you can apply immediately―and in the rest of your investing career―to boost your chances of outsized returns. You'll also find:

• More than 100 visuals illustrating the straightforward investing concepts found within
• Strategies to help you challenge yourself, and your preconceived notions, to improve your investing returns
• Updated techniques and strategies that assist retail investors in developing innovative ways to beat the market

Perfect for professional and individual investors, The Only Three Questions That Still Count is also an invaluable resource for anyone with an interest in the markets and investing behavior.

KEN FISHER is the Founder, Executive Chairman, and Co-Chief Investment Officer of Fisher Investments, a $387-plus billion (as of 3/31/2026) investment adviser and money management firm serving large institutions and high-net-worth individuals. For over 32 years, Fisher wrote Forbes’ “Portfolio Strategy” column, making him the longest continuously running columnist in the magazine’s venerable history. He now writes monthly, native-language columns in over 25 major media organs worldwide, including the New York Post, Britain’s Daily Telegraph, Spain’s elEconomista and Italy’s Il Sole 24 Ore. In total, his columns span more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever.