Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business Into an Amazing Adventure

How can someone get the best seats to the Super Bowl, the Olympics, the Kentucky Derby, and all the greatest concerts and sporting events in the world? By owning TicketCity, one of America's fastest-growing ticket brokers.

In this motivational and inspirational book, you will learn how author Randy Cohen started a business with just $1,200 and a few University of Texas basketball tickets and built it into a ticket-selling empire that today serves 250,000 clients in seventeen countries. Along the way, Cohen introduces you to his Woo-woo philosophy to life and business, and takes you behind the scenes at the Masters, the World Cup, the Final Four, and other phenomenal events.

The Woo-woo philosophy has enabled Cohen to take life by the horns, find the good in any situation, and experience astonishing adventures. Through his incredible stories and heartfelt advice, Cohen shows you how to live big and play big, while finding the joy in the day-to-day confusion of life. Cohen's enthusiasm and passion for life is contagious. And if you don't immediately know how to join the author in living your dreams, just follow Randy/s Rules of Reason and your passions will blossom. Energizing, inspiring, and always entertaining, this book will make you cheer for the world's greatest event--your own wonderful life.

Praise for Ticket to the Limit:
''Randy Cohen is a force of nature who has focused his enormous amount of passion on helping people be there for the things they love. This time it's not a rock concert or a sporting event--it's your life. And this book is your ticket.''
--Roy Spence, chairman and CEO, GSD&M Idea City, coauthor, It's Not What You Sell, It's What You Stand For

''As Mayor, I told people frequently that cities that are more fun are going to do better economically . . . Randy Cohen has figured out how to build a very successful company--and lifestyle--around the same dynamic. We can all learn from him.''
--Will Wynn, former mayor, Austin, Texas

''There are literally no limits to what one can do in life, and Randy Cohen is a walking, talking testimony to that! In Ticket to the Limit Randy shares how you can enjoy life to the max, build lifelong friendships, and enjoy financial success as a bonus.''
--Jack Daly, CEO, Professional Sales Coach, Inc.

''Randy Cohen believes in the principles he advocates and proves it by living them. Ticket to the Limit is far more than a formula, it is the proven formula for creating passion for adventure, being flexible, and accepting responsibility. Cohen tackles the glory of victory and the agony of defeat, and can help you bounce back from both.''
--Tom McEwen, Tampa Tribune

Randy Cohen started his business with a few basketball tickets and $1,200. Today, as the founder and chief energizing officer of TicketCity, he is one of the most successful entrepreneurs in the secondary ticket market and has attended major sports and entertainment events around the world. Cohen graduated from the Business School at the University of Texas, Austin, and also from the Birthing of Giants program at MIT. He is a member of the Entrepreneurs Organization and is active within the Austin community. Randy is the proud father of a young girl and twin boys.