Ticket Masters chronicles the as-yet-untold story of the modern concert industry, revealing the origins, development and ongoing strategies of companies such as Ticketmaster, Live Nation and StubHub and the efforts of numerous independent competitors. With over 100 exclusive interviews along with many previously unreleased documents, this character-driven book explores the actions and impact of the iconoclasts guiding these companies while folding in related tales of scalping syndicates, old-school music promoters and would-be Internet tycoons along with the bawdy business decisions of such world-renowned groups as the Grateful Dead, Pearl Jam and the Rolling Stones.
Like no other previous book, Ticket Masters sheds light upon the complex relationships between artists, promoters, ticketing agents and the public. Whether it's Michael Cohl nabbing the Stones from Bill Graham, Ticketmaster's defeat of Pearl Jam or the silent efforts of music superstars to mark up their ticket prices for complicit websites, Budnick and Baron examine the pivotal developments that have shaped the industry as we know it.
Yet, Ticket Masters is also a personal story for the millions who purchase tickets, as it addresses the often-asked (but unanswered) questions: How and why do concerts sell out so fast? Why do service fees vary on tickets to the same event? Why isn't Ticketmaster considered an illegal monopoly? Is it worth joining a band's fan club to qualify for a pre-sale? How do ticket broker websites like StubHub get all their tickets? And (deep breath), just how did ticket prices get so high, anyway?
Dean Budnick, the executive editor of Relix magazine, is the founder of Jambands.com, the co-creator of the Jammy Awards and the director of the documentary film, Wetlands Preserved: The Story of an Activist Rock Club. He holds a Ph.D. from Harvard's History of American Civilization program and a J.D. from Columbia Law School.
Josh Baron is the editor-in-chief of Relix magazine, a music-based publication where he has been on staff for more than a decade. Baron also contributes to a variety of media outlets including New York City-based radio station WFUV where he serves as a music reviewer. He lives in Brooklyn with his wife and son.