Time Has Come Today (Paperback)

Presented in diary form covering 40 years, Time Has Come Today recounts Rhino Records co-founder Harold Bronson’s lifetime of adventures in the world of rock music.

These eyewitness accounts of concerts, events, interviews, travels and meetings with noted hitmakers, from the Monkees to KISS, are rich with fascinating detail, packed with dates and behind-the-scene details.

Before he co-founded Rhino Records and put decades of rock and roll history back into musical circulation, Harold Bronson was just a devoted fan with boundless enthusiasm, a discerning ear and a near-photographic memory. He channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines before launching the Rhino label from the back room of the Los Angeles record store he managed.

Completing a trilogy that began with The Rhino Records Story (2013) and continued with My British Invasion (2017), this 40-year diary documents Bronson’s progress from student musician and journalist to label executive, where his fandom, wit and wildly creative imagination augmented and altered the course of many brilliant careers. Time Has Come Today contains accounts of significant events and meetings with noted hitmakers and reveals fascinating details that have never before been made public.

Featuring close encounters with:

• The Monkees
• Peter Noone
• The Turtles
• AC/DC
• Arthur Lee and Love
• Gene Simmons
• Maurice Gibb
• Ozzy Osbourne
• John Sebastian
• George Carlin
• George Clinton
• Andrew Loog Oldham
• Henny Youngman
• The Electric Light Orchestra
• Neil Innes
• Mark Lindsay
• Paul Anka
• Peter Asher
• Mickie Most
• Badfinger
• Spirit
• Rod Argent
• Stephen Bishop
• Wally Amos
• ...and many more
  

Before he co-founded Rhino Records – America’s leading reissue label -- and put decades of rock and roll history back into musical circulation, Bronson was just another devoted fan growing up in Southern California in the 1960s. But with boundless enthusiasm, a discerning ear and a near-photographic memory, he channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines. After meeting and interviewing many of the era’s greats, he launched the Rhino label from the back room of the Los Angeles record store he managed. This is his third book.