10 Times I Failed at Smart Buildings: Lessons in Innovation and the Challenges of Scaling Technology

In 10 Times I Got Smart Buildings Wrong, Matthew Marson revisits ten moments from the front edge of smart building delivery - projects where new ideas were tested, scaled, or introduced before there was a playbook.

In many cases, the technology worked. What failed were the assumptions around people, processes, and readiness. From first-of-their-kind deployments to innovations pushed too quickly into business-as-usual, these stories reveal the recurring lessons that only emerge when organisations attempt something genuinely new.

This is a book about learning in public: why early innovation is messy, why first attempts rarely survive contact with reality, and how those early failures quietly shape better outcomes the second time around.