Times Square Everywhere : The Next Wave in the Fast-Changing Media Landscape

The media industry has shifted dramatically during the last decade. Technology continues to impact the media channels that deliver content and advertising to consumers. In "Times Square Everywhere", Mark Boidman analyzes how digital and mobile media are changing the media landscape.

In this book, you will:

• Read Retail Technology and In-Store Media Use Cases
• Explore Out of Home Media and Retail Technology Innovation
• Discover the Growing Role of Out of Home Media in Advertising
• Get Tools on How to Increase Advertising Attribution and Engagement
• Learn About Technology’s Impact on the Future of Advertising and Media

“Mark Boidman informs readers that out of home media is more impactful and contextually relevant with data... the right message to the right audience, at the right time, in the right location, and can’t be skipped or blocked.”
— Anne Fisher, Managing Editor, EECatalog and Embedded Intel Solutions

“'Times Square Everywhere' demonstrates how technology is transforming out of home media and in-store media.”
— Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

“Mark Boidman thoughtfully explains the bridge between the physical and digital worlds we live in.”
— Eric Zinterhofer, Founding Partner, Searchlight Capital Partners

“As consumers are increasingly mobile, it is important to understand out of home media, in-store media and retail technology… and 'Times Square Everywhere' provides a snapshot to get you up to speed.”
— Chris Riegel, Founder and CEO, STRATACACHE

“A thought-provoking primer on the out of home media and in-store media worlds.”
— Jeremy Male, Chairman and CEO, OUTFRONT Media

Mark Boidman is an investment banker in New York City. He has over eighteen years' experience in public and private mergers and acquisitions, divestitures, financings, private placements, and restructurings. He advises companies across the media and technology sectors, including digital media and media services with a focus on out of home media, retail (in-store) media and technology, and mobile.