The bulk of the world’s tobacco is produced in low- and middle-income countries. In order to dissuade these countries from implementing policies aimed at curbing tobacco consumption (such as increased taxes, health warnings, advertising bans and smoke-free environments), the tobacco industry claims that tobacco farmers will be negatively affected and that no viable, sustainable alternatives exist. This book, based on original research from three continents, exposes the myths behind these claims.

About the Author

Wardie Leppan is a Senior Program Specialist in the Non-communicable Disease Prevention program of the International Development Research Centre (IDRC). He has been actively supporting research in the field of tobacco control at the IDRC since 1998.

Natacha Lecours is a Program Management Officer at the IDRC and member of the Non-communicable Disease Prevention program.

Daniel Buckles is an Independent Consultant and Adjunct Research Professor at Carleton University in Ottawa, Canada. He has published various books on the social and economic dimensions of agriculture.

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