Tokyo - Shop Identity Series Vol.5

Anyone involved with retail - store owners, designers, consultants, marketing specialists - will want this fifth edition of BNN's visual reference guide, showcasing the latest in retail design from Tokyo. The publisher has collected the total design and promotional assets for 67 shops, with printed matter such as shop cards, booklets, and direct mail, along with graphics such as shopping bags and packaging. All of the shops have one goal in common: to give customers a feeling of uniqueness when they enter the shop. Covering restaurants, clothing, housewares and, other shops, this is a remarkably comprehensive reference. Also included is a map of Tokyo noting the location of each featured shop.