The Tolemy Map: Set Your Course to Multiply Your Business's Purpose, Passion, and Success

The most complete map to business success ever created!

As a business coach and strategic guide for successful entrepreneurs and SMEs for over 20 years, Tim Dwyer became obsessed with two questions:

What is true success? And what if there was a map that could help every business, in every industry, get there quickly and with confidence?

This book is that map: The Tolemy Map.

Most businesses don’t fail because of a lack of viability, drive, or value. They fail because their leaders lose their way as they drive toward their vision and end up spinning in circles, burning out, or simply heading in the wrong direction. Luckily, when you know exactly where success lies—and have a map to direct you there—it’s easy to not only get back on track, but plan ahead for the next phase of the journey.

In this book, you’ll learn:
Why brand, not business model, is the key to creating generational success.
Why every challenge in business comes down to a problem with either culture or capability.
The key phases of growth every business goes through, and how to navigate each one.
What to do when your business falls into a “Spin Cycle”
How to create assets, products, and channels to market that magnetize buyers to your brand
How your own beliefs, health, wealth, passions, and personal brand influence everything about your business journey

The Tolemy Map is the most comprehensive guide to the mind, heart, and spirit of business ever created. This book will reshape the way you think about business on all levels, and give you the tools, skills, and knowledge to pursue your vision with confidence and clarity. Business is a journey, but you don’t have to travel alone. With The Tolemy Map to guide you, true success is already on the horizon.

Table of Contents

Part I — Foundations
Chapter 1 — Purposefull Business
Chapter 2 — Sprint, Spin, and Spring
Chapter 3 — Meet the Tolemy Map

Part II —Air Element/Business Value
Chapter 4 — Brand
Chapter 5 — Business Model
Chapter 6 — Structure

Part III —Earth Element/Personal Value
Chapter 7 — Beliefs
Chapter 8 — Culture
Chapter 9 — Personal Brand

Part IV — Water Element/Relationships
Chapter 10 — People
Chapter 11 — Partnerships
Chapter 12 — Community

Part V — Fire Element/Passions
Chapter 13 — Health
Chapter 14 — Wealth
Chapter 15 — Passions

Part VI —Quintessence Element/Balance
Chapter 16 — Growth Cycles of Business
Chapter 17 — Navigation Training
Chapter 18 — The Journey Goes On

Resources
Acknowledgments
About the Author
About the Publisher

Tim Dwyer is a brand and growth strategist, keynote speaker, educator, business builder, product innovator, communication expert, and insightful leader who works with businesses to create the value the market wants to see.

Tim’s wide range of skills support leaders to grow individually and collectively, offering brand-led strategies and creative insights to problem-solve and create growth and scale opportunities for his clients.

With over 30 years of experience in supporting purpose-driven businesses, Tim has worked with thousands of clients across global brands, large corporates, SMEs, and solopreneurs. Previous roles include Head of Telstra’s strategy for the SME Sales division, and 15 years with Shirlaws Group as a top-earning growth consultant, global partner and Australian CEO.

Learn more about Tim’s work at https://www.timdwyer.net.au/