Tonometry to Toilet Paper

With over 22 years in the industry, Mark has visited over 500 Optometry practices and has been a practice owner. He has some unique perspectives on success and practice growth that are outside the norms of what "other consultants" often say. This is a short read, but it is jam-packed with some of the best tips for new or existing practices in the modern market! Mark has a Masters's Degree in Healthcare management, but he doesn't let that get in the way! The tips are real-world tips that you won't find anywhere else. These are tried and true in a practice just like yours. Some single chapters alone are a several hundred dollar consult that Mark would do with clients. If you have a new or existing practice, there are basic day to day concepts in this book that will transform how you think about running, marketing, and profiting in a modern eyecare practice. Every single line is jam packed with insights along the way.