Design touches virtually every aspect of our lives, imbuing the most humdrum of objects with meaning. In Toothpicks and Logos, John Heskett illuminates a subject as vast and complex as human life itself, ranging from the earliest found implements in our history--the stick, the shell, the cupped hand--to modern advertising logos, software interfaces, and even the lowly toothpick.
Here is a truly groundbreaking book, one that will transform the way we think about design, revealing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design, Heskett writes, is one of the most basic expressions of what it is to be human--the reshaping of the environment to meet our needs and answer our desires, capturing both utility and aesthetics. Going beyond issues of style and taste, he describes how different cultures and individuals personalize objects--even simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. Heskett examines architecture, multimedia, computers, software, and even the role of government in influencing design trends and he offers fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology.
Learned, thoughtful, and filled with lively examples, Toothpicks and Logos offers an entirely new slant on design, bringing clarity and insight to a sprawling and staggeringly complicated subject.

About the Author

John J. Heskett is Professor of Design at the Illinois Institute of Technology in Chicago. A world renowned commentator on design, he is the author of Industrial Design, widely used as a basic textbook, and Philips: A Study of the Corporate Management of Design. He has also contributed articles and essays to numerous magazines and anthologies, and regularly writes for ID Magazine.

"About this title" may belong to another edition of this title.

Store Description

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books ? giving both new and preloved titles a second life. The company also operates World of Books ? Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world?s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

Visit Seller's Storefront

Seller's business information

SBYB, Inc.
900 Knell Rd, Montgomery, IL, 60538, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 12 business days	3 to 6 business days
First item	US$ 0.00	US$ 10.95

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.