Top Dog Recession-Busting Sales Secrets: 50 Experts Show You Proven Ways to Sell More in Tough Times

ISBN 10: 1934346152 / ISBN 13: 9781934346150

Published by Penny Union Corp, 2010

About this Item

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Bibliographic Details

• Title: Top Dog Recession-Busting Sales Secrets: 50 Experts Show You Proven Ways to Sell More in Tough Times
• Publisher: Penny Union Corp
• Publication Date: 2010
• Language: English
• ISBN 10: 1934346152
• ISBN 13: 9781934346150
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Selling during a recession is daunting. Money is tight. Companies scramble to cut costs and price objections abound. To win sales in this environment, salespeople need to be prepared. They have to know how to engage buyers, emphasize value, show benefits, and most importantly, overcome objections. Now they can as America s leading sales experts share their recession-busting secrets in Vol. II of the Top Dog Sales Secrets series. Salespeople will discover proven ways to sell more in a struggling economy, including ways to create opportunities in a downturn, shorten sales cycles, steal business from the competition, attract new clients and stay motivated. Readers will learn to overcome the recession objection, and earn top dollar even in tough times.

About the Author

Editor Michael Dalton Johnson is a successful entrepreneur and award-winning publisher with several decades of business leadership. He compiled and edited the bestselling sales advice book, Top Dog Sales Secrets. He is the founder and publisher of SalesDog.com, an online educational resource for sales professionals. He also owns an international technical publishing and marketing company with a line of over 100 training manuals. A leading sales consultant himself, Johnson has brought 50 other experts together in creating Top Dog Recession-Busting Sales Secrets. The contributing authors include internationally acclaimed speakers, sales performance consultants and trainers along with presidents/CEOs of over 25 companies. Collectively they have authored over 250 books on sales and selling, some of which are national bestsellers.