Top Dog: The Science of Winning and Losing

New York Times Bestseller

Po Bronson and Ashley Merryman's work changes the national dialogue. Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You").

In Top Dog, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors.

Olympians carry Top Dog in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.

Po Bronson is the author of seven books, including What Should I Do with My Life?, a #1 New York Times bestseller with more than ten months on the list. Po has been on Oprah, on every national morning show, and on the cover of five magazines, including Wired and Fast Company. He is Strategy Director at IndieBio. He lives in San Francisco with his wife and two children. Ashley Merryman's journalism has appeared in Time, Newsweek, New York, the Washington Post, and many other venues. She lives in Los Angeles.