The Top 20 Jobs in Digital: The reference guide to work in the digital ecosystem

The digital industry is a growing field, which offers many job opportunities and attracts an immense amount of talent each year. However, work has become more complex, more fragmented and disrupted by constant change. Competition is fierce and distinctions between different positions and roles are not always clear. Digital jobs develop at an unprecedented rate and can appear or disappear within the course of a few years such that one wonders how to make sense of them. This publication sets out to explain the industry in concrete terms with 60 interviews of professionals offering the reader an inside look at 20 jobs. These individuals explain their day-to-day tasks, their backgrounds and the software and tools they use. They speak to the future of their job and to their opportunities for career development. Collectively, their experiences represent the work of a diverse range of freelancers, employees of start-ups and staff members at companies like AccorHotels, Adobe, Aviva, ASUS, Cathay Capital, Cognizant, Facebook, Google, IBM, Michael Page, SAP, Shopify and more.

Julien Oudart has more than 20 years of experience in digital marketing, working in both large companies and start-ups. After having spent ten years in the marketing departments of Orange and Vodafone in Brussels, London and Tokyo, Julien was involved in developing start-ups in ad tech. In 2011, he created NukeSuite, a social marketing software editor which was subsequently sold to the Webeda group in 2016. Today Julien lives in Los Angeles.

Clément Vérité has worked for the New York Times in Paris for 7 years, most recently as a revenue analyst on digital monetization strategy. Previously, Clément was a content manager in a company specializing in the recruitment of C-suites and business executives. He has also worked as a journalist for various press media.