Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Moore, Geoffrey A.
ISBN 10: 0060745819 ISBN 13: 9780060745813
Published by Harper Business, 2005
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About this Item
Description:
The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings. Seller Inventory # 4BQGBJ013V6J
Synopsis:
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
About the Author:
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Inside the Tornado: Strategies for ...
Publisher: Harper Business
Publication Date: 2005
Binding: paperback
Condition: Good
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