Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)
Language: English
Published by Harper Business, 2004
- Softcover
- Used
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- Title
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)
- Author
- Moore, Geoffrey A.
- Publisher
- Harper Business
- Publication year
- 2004
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0060745819
- ISBN 13
- 9780060745813
- Series
- Book 3 of 14: Collins Business Essentials
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
"Synopsis" may belong to another edition of this title.
About the Author
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
"About the title" may belong to another edition of this title.
Zoom Books Company
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