Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets â Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)

Moore, Geoffrey A.

ISBN 10: 0060745819 / ISBN 13: 9780060745813

Published by Harper Business, 2004

About this Item

Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!

Seller Inventory # 4EKTGN001658_ns

Bibliographic Details

• Title: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets â Part Two of the Classic Marketing Series on Mainstream Customer Adoption (Collins Business Essentials)
• Publisher: Harper Business
• Publication Date: 2004
• Language: English
• ISBN 10: 0060745819
• ISBN 13: 9780060745813
• Binding: Soft cover
• Condition: good

About this title

Synopsis

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.