Total Business Planning

Edwin T. Burton

ISBN 10: 0471316296 / ISBN 13: 9780471316299

Published by John Wiley and Sons Inc, US, 1999

About this Item

Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you'll also find a disk with easy-to-use form templates to make the planning job easier.

Seller Inventory # LU-9780471316299

Bibliographic Details

• Title: Total Business Planning
• Publisher: John Wiley and Sons Inc, US
• Publication Date: 1999
• Language: English
• ISBN 10: 0471316296
• ISBN 13: 9780471316299
• Binding: Mixed Media Product
• Edition: 3rd Edition
• Condition: New
• Weight: 490 grams

About this title

Synopsis

Total Business Planning: A Step-by-Step Guide integrates strategic, operational, and financial planning in this comprehensive resource. Now completely revised and expanded, this popular business guide answers key questions concerning the preparation and structure of a business plan. With special focus on creative thinking and vision process, it provides methodologies for successfully constructing feasibility studies for new products, building short-term operation plans for business units, and creating plans aimed at the capital markets. Covering the nine levels of the planning process, Total Business Planning addresses such essential topics as vision, philosophy and mission, corporate objectives, tactics and projections, and budgeting. Along with an exhaustive appendix and helpful definitions, you'll also find a disk with easy-to-use form templates to make the planning job easier.

About the Author

E. JAMES BURTON returned to teaching after more than 16 years of hands-on operation of businesses he started, managed, and sold. Formerly president and founder of Professional Growth Associates, Inc., he is now Professor of Accounting and Executive Director, Jones Chairs of Excellence at Middle Tennessee State University.