Total Global Strategy (3rd Edition)
Yip, George S.
ISBN 10: 0136089836 ISBN 13: 9780136089834
Published by Pearson, 2011
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Soft cover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00073945903
Synopsis:
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
From the Publisher: This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Total Global Strategy (3rd Edition)
Publisher: Pearson
Publication Date: 2011
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,470grams, ISBN:9780136089834. Seller Inventory # 8490534
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780136089834. Seller Inventory # 8490533
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Total Global Strategy (3rd Edition)
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