Total Global Strategy: International Edition
Language: English
Published by Pearson, 2011
- Softcover
- Used
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
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Condition: Used - Very good
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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # rev2127250292
- Title
- Total Global Strategy: International Edition
- Author
- Yip, George S.
- Publisher
- Pearson
- Publication year
- 2011
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0132374722
- ISBN 13
- 9780132374729
- Edition
- 3rd Edition
- Item weight
- 420 grams
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
"Synopsis" may belong to another edition of this title.
WeBuyBooks
Rossendale, LANCS, United Kingdom
AbeBooks seller since November 14, 2005
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