Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition)

Yip, George S.

ISBN 10: 0131244884 / ISBN 13: 9780131244887

Published by Prentice Hall, 1994

About this Item

Fast & Free Shipping â A well-loved copy with text fully readable and cover pages intact. May display wear such as writing, highlighting, bends, folds or library marks. Still a complete and usable book.

Seller Inventory # ZWV.0131244884.A

Bibliographic Details

• Title: Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition)
• Publisher: Prentice Hall
• Publication Date: 1994
• Language: English
• ISBN 10: 0131244884
• ISBN 13: 9780131244887
• Binding: Soft cover
• Condition: acceptable

About this title

Synopsis

Yip (business, U. of California, Los Angeles) has written a knowledgeable plan to teach business managers and business students how to think about and develop a global strategy. Using examples of strategies employed by major corporations, Yip covers industry globalization drivers and their application to Europe 1992, global market participation, the use of global products and services, the use of global activity location, global marketing, global competitive moves, organization and management issues, and operational measures. Annotation c. Book News, Inc., Portland, OR (booknews.com)

From the Back Cover

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

The interaction between industry globalization drivers and the appropriate global strategy response is addressed. Attention is devoted to the implementation of global strategy and a systematic framework to the analysis of global strategy is provided. Business-level as opposed to corporate-level global strategy is explored.