Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

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Bibliographic Details

Title: Total Integrated Marketing : Breaking the Bounds of the Function
Publisher: Kogan Page Ltd
Publication Date: 2005
Language: English
ISBN 10: 074944455X
ISBN 13: 9780749444556
Binding: Soft cover
Condition: Good

About this title

Synopsis

The authors of Total Integrated Marketing argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system which really delivers.

About the Author

James Mac Hulbert is the R.C. Kopf Professor of Marketing at Columbia Business School and a consultant to major corporations around the world. Noel Capon is Chair of Marketing at Columbia Business School and consults for leading companies around the world. Nigel F. Piercy is Professor in Marketing at Warwick Business School whose consulting clients include British Telecom, Allied Dunbar, AT&T, Honeywell, AIB Group, Amey and Yellow Pages. The authors have taught at universities all over the world and all are prolific authors.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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Phatpocket Limited
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