Total Integrated Marketing : Breaking the Bounds of the Function

James M. Hulbert, Noel Capon et Nigel F. Piercy

ISBN 10: 074944455X / ISBN 13: 9780749444556

Published by Kogan Page Ltd, 2005

About this Item

Ancien livre de bibliothèque avec équipements. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

• Title: Total Integrated Marketing : Breaking the Bounds of the Function
• Publisher: Kogan Page Ltd
• Publication Date: 2005
• Language: English
• ISBN 10: 074944455X
• ISBN 13: 9780749444556
• Binding: Softcover
• Condition: Très bon

About this title

Synopsis

The authors of Total Integrated Marketing argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system which really delivers.

About the Author

James Mac Hulbert is the R.C. Kopf Professor of Marketing at Columbia Business School and a consultant to major corporations around the world. Noel Capon is Chair of Marketing at Columbia Business School and consults for leading companies around the world. Nigel F. Piercy is Professor in Marketing at Warwick Business School whose consulting clients include British Telecom, Allied Dunbar, AT&T, Honeywell, AIB Group, Amey and Yellow Pages. The authors have taught at universities all over the world and all are prolific authors.