Total Integrated Marketing: Breaking the Bounds of the Function
Language: English
Published by Free Press, 2003
- Hardcover
- New
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Seller Inventory # 0684848678
- Title
- Total Integrated Marketing: Breaking the Bounds of the Function
- Author
- Hulbert, James; Capon, Noel; Piercy, Nigel F.
- Publisher
- Free Press
- Publication year
- 2003
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0684848678
- ISBN 13
- 9780684848679
Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business and relating the success stories of such organizations as Intel and Toyota.
"Synopsis" may belong to another edition of this title.
About the Author
Nigel F. Piercy is Professor of Strategic Marketing at Cranfield School of Management in Bedfordshire, England.
"About the title" may belong to another edition of this title.
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