Demonstrates that by developing a parallel approach to learning and innovation the very substance of business can be transformed. The fundamental disciplines of production and marketing, finance and human resource management can be recast so that the whole of an individual business can be learning and innovating simultaneously.

About the Author

Ronnie Lessem is Reader in International Management at City University Business School and Programme Manager of its Consortium MBA. He is also an international business development consultant. Author of many management books, including the best-selling The Roots of Excellence, he is general editor of the Developmental Management series.

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