Total Sportscasting: Performance, Production, and Career Development

Whether you want to be in front of the camera, on the microphone, or behind the scenes, Total Sportscasting gives you the skills you’ll need to become successful in this dynamic industry. This book covers everything from performance and production techniques to all aspects of sportscasting, good broadcast writing techniques, and how best to forge lasting relationships with team personnel. It also delves into the unique issues facing women sportscasters. And when it comes to breaking into the business, Total Sportscasting devotes entire chapters to career development and demo reel production. For important perspective, we’ve also included chapters on the history of sportscasting and attempts to glimpse into its future.

Total Sportscasting is packed with a variety of features for both learning and instructing:

• Complete coverage of every aspect of the sportscast, helping you prepare for any platform―TV, radio, and the web
• Interviews with successful sports journalists, producers, and directors who give you an inside look into the real-world practices of the industry
• A companion website, which provides additional resources for both instructors and students, including video and audio examples and links to additional resources: www.totalsportscasting.com

Marc Zumoff, a 38-year broadcasting veteran, is in his 20th season as the television play-by-play voice of the NBA’s Philadelphia 76ers. He has had extensive experience in anchoring, reporting and production in news and sports broadcasting as well as play-by-play. He is a 15-time regional Emmy winner. He is a graduate of Temple University with a bachelor’s degree in Radio-TV-Film. He is a member of the Radio TV Digital News Director’s Association. His broadcast coaching business is featured at marczumoff.com where he blogs and tweets frequently on issues associated with television and radio performance.

Max Negin is an editor, tape operator, producer and director with over 12 years of professional production experience. Max is an Assistant Professor of Communications at Elon University. He has won national Emmy Awards in the category Outstanding Technical Team, Studio as part of NBC’s coverage of the Olympic Games in 2010 (Vancouver) and 2012 (London). He has also won two regional Emmys for writing and editing. Negin has worked for a variety of broadcast outlets including NBC, HBO Sports, FOX, ESPN, and a host of regional cable outlets, professional sports teams and colleges. He spent two seasons as an associate producer for the Philadelphia 76ers as well as the video coordinator for three seasons for the Phillies Television Network.