Touch This: Graphic Design That Feels Good

Scott Witham

ISBN 10: 1592531288 / ISBN 13: 9781592531288

Published by Rockport Publishers, 2005

About this Item

: En un mundo cada vez más virtual, "Touch This: Graphic Design That Feels Good" explora la importancia del diseño táctil y el uso de materiales no convencionales en la comunicación visual. A través de una selección de proyectos innovadores, el autor Scott Witham analiza cómo la incorporación de texturas y materiales inusuales ?desde tintas termosensibles hasta azulejos y muestras de alfombras? permite a los diseñadores crear conexiones memorables con el consumidor, transformando piezas impresas en objetos codiciados y coleccionables.Este libro es una guía esencial para profesionales y estudiantes de diseño gráfico que buscan ir más allá del papel tradicional. Con un enfoque práctico y visual, la obra demuestra cómo la ingeniería de materiales y la interactividad pueden elevar el impacto de cualquier pieza de diseño, ya sea un folleto o un empaque, convirtiendo la experiencia de diseño en algo tangible y sensorial. EAN: 9781592531288 Tipo: Libros Categoría: Arte y Cultura Título: Touch This: Graphic Design That Feels Good Autor: Scott Witham Editorial: Rockport Publishers Idioma: en Páginas: 192 Formato: tapa dura.

Seller Inventory # Happ-2026-08-04-63204942

Bibliographic Details

• Title: Touch This: Graphic Design That Feels Good
• Publisher: Rockport Publishers
• Publication Date: 2005
• Language: English
• ISBN 10: 1592531288
• ISBN 13: 9781592531288
• Binding: Hardcover
• Condition: Bueno

About this title

Synopsis

In today's high-tech, virtual world where things exist, but then again, they don't, people are drawn irresistibly to "touch-friendly" designs. It's little wonder that graphic design that use unusual materials to call out to be touched get noticed and build image like no others.

Design on nontraditional materials attracts both designers and consumers. The subject fascinates consumers because they recognize that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, even better yet, a sale.

This book features intriguing projects that incorporate a gamut of "you can't print on that" materials, including pleated, Issey Miyake-type forms and razor thin metal business cards; x-ray film; heat sensitive inks; ceramic tiles; and carpet samples. In short, there are design solutions in this book that use any and everything except plain paper.

About the Author

Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange, Bacardi-Martini Ltd., and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.