Title: Tourism in Assam and the Role of Public Relations.: A Case Study of Assam's Tourism Industry
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2018
Language: English
ISBN 10: 3659459151
ISBN 13: 9783659459153
Binding: Soft cover
Condition: New

About this title

Synopsis

The North Eastern state of Assam is a land of stupendous dimensions. Blessed with a rich mosaic of culture, undulating mountains and off course haunting wilderness.In spite of it's rich tourism potential, Assam is yet to make it's mark in the competitive global tourism landscape. Also, the splendid isolation from mainland India means that Assam is far from being the easiest tourist destination in India to travel around. A visit to Assam is not something that you clinically see. It is a total experience. Apart from a sound infrastructure, Public Relations has tremendous implications in the Tourism industry and the mission of this piece of work is to offer strategic PR insights that might open up a world of possibilities for not just Assam, but also the other 7 sister states of India's North East.

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