Tourism: The Business of Travel (3rd Edition)

Roy A. Cook, D.B.A. (Mississippi State University), is Associate Dean of the School of Business Administration and Professor of Management, Fort Lewis College, Durango, Colorado.  He has written a best selling textbook, Tourism: The Business of Travel, now being revised for its third edition, and two other textbooks:  Human Resource Management, Meeting 21^st Century Challenges and Guide to Business Etiquette. He has authored numerous articles, cases, and papers based on his extensive experience in the hospitality industry and research interests in the areas of tourism, strategy, small business management, human resource management, and communications.  Dr. Cook is the Director of Colorado's Center for Tourism Research®, past editor of Annual Advances in Business Cases, and also serves on the editorial boards of Annual Advances in Business Cases, the Business Case Journal, the Journal of Business Strategies, the Journal of Teaching in Travel and Tourism, and the UNLV Gaming Research & Review Journal.  He is a member of the Academy of Management, Society for Case Research (past president), and International Society of Travel and Tourism Educators.  Dr. Cook teaches courses and consults in Strategic Management, Small Business Management, Tourism and Resort Management, and Human Resource Management.

Laura J. (Richardson) Yale, Ph.D., holds B.S. and M.S. degrees in Hotel, Restaurant, and Travel Administration from the University of Massachusetts at Amherst. Subsequent to experience in the restaurant, institutional food service, and entertainment industries, Dr. Yale began teaching at Northern Arizona University. While in Arizona, she was instrumental in developing and directing a regional tourism association and served on the Governor’s Intrastate Tourism Committee. She received her Ph.D. in Marketing from the University of California–Irvine. Dr. Yale is retired from Fort Lewis College, after years of teaching courses and conducting research in Tourism and Resort Management and Services Marketing and Management. She now devotes herself full-time to writing and traveling.

Joseph “Jay” Marqua has degrees from the Culinary Institute of America and Fort Lewis College. He is a hospitality and services executive with 20 years experience in operations, finance, and organizational design and development of food and beverage, lodging, resort, and gaming entertainment properties. He currently serves as the managing partner for The Tourism and Hospitality Development Group. The client list for his company has included organizations such as Amtrak, Aramark, the Culinary Institute of America, GWC Gaming, The Sky Ute Lodge and Casino, and SunRay Park and Casino. Mr. Marqua remains an active consultant, speaker, and trainer for hospitality organizations.