This book aims to provide a thorough understanding of the principles and practices involved in developing and managing tourism destinations. It covers strategic planning, marketing, sustainability, and stakeholder engagement. Students will learn about the economic, social, and environmental impacts of tourism. The book includes case studies from various global destinations to illustrate best practices and challenges. Practical tools and techniques for destination management are also discussed. The goal is to prepare students for roles in tourism planning and management.

About the Author

Israel is an expert on hotelier activity, with an experience of more than 10 years in hotel Marketing, Sales, and Management. Passionate about tourism investigation. Currently Regional Sales Manager of nine group hotels in Florida. Expert in the development of marketing strategies to make a business profitable based on an efficient investigation. Make research about the expats living in Cuenca Ecuador and the features of this type of tourism. Expert Marketing Research Skills for tourism products and destinations. Tourism degree from the University of Cuenca and a Masters's Degree in Marketing from one of the most valuable universities in Ecuador, ESPOL.

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