Tourism Destination Management : Principles and Practices

Abhinav Kamal Rana Jinlin Zhao and Deepika Gupta

Published by Kanishka, 2010

About this Item

Contents Preface 1 Introduction to travel and tourism 2 Travel motivators and destination lifecycle 3 Impact assessment and feasibility study 4 Tourism operations and physical capacity 5 Human resource development in service industry 6 Management functions and planning patterns 7 Tourism marketing components and positioning 8 Tourism and hotel industry Bibliography Index This book presents a comprehensive view of tourism industry and its relationship that exists in between various tourism markets This book also examines the basic competitive phenomenon which based on sustainability It also examines financial and managerial overview of tourism industries with its growth potential In simple terms it reflects how it is being organized run and managed How our desire to spend holidays and use our leisure time to creates and industry that is expanding day to day This book covers all aspects from organizational promotional planning competitiveness and marketing This book explains how this industry can be utilized from the particular businesses Special emphasis is being given on various segments of operations in the hospitality industry and its increasing dimensions at the national and global markets The book will be of great interest to the planners policy makers educators researchers and professionals at different levels in government universities and bodies of professionals in the field of tourism travel forestry and hospitality industry jacket 245 pp.

Seller Inventory # 84151

Bibliographic Details

• Title: Tourism Destination Management : Principles and Practices
• Publisher: Kanishka
• Publication Date: 2010
• Binding: Hardcover
• Dust Jacket Condition: Dust Jacket Included