This book is dedicated to the advancement of knowledge about humour in all kinds of tourism settings. It discusses the many ways in which humour can occur during tourism exchanges including guided tours, tourism marketing and promotion and travel narratives. Other themes include the role of humour in enhancing the tourist experience, the benefits of tourism humour, considerations of when humour may appear inappropriate in tourism settings and the development of tourism humour theory. The work includes much original material collected by the authors. The book will be of interest to undergraduate and postgraduate students, researchers of tourism as well as humour scholars from other disciplines.

About the Authors

Philip L. Pearce is the Foundation Professor of Tourism and a Distinguished Professor at James Cook University, Australia. He has written and edited 18 tourism books and has around 300 publications. His long-standing interests are studies in tourist behaviour and experience. He is well known for his work on travel motivation, and approaches to tourists’ experience as well as special topics including humour stemming from positive psychology. He works with his PhD students and international colleagues using a variety of methods and approaches. Most studies are done in settings in Asia, Australia and Europe.

Anja Pabel is a Lecturer at CQUniversity Australia. Her research interests include tourist behaviour, humour research, marine tourism and tourism marketing.

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